The technology Svengalis (techgalis?) at Round Tower have paired up with Maple Knoll village, a leading senior living facility in Southwest Ohio, to introduce a groundbreaking Internet of Things solution to Maple Knoll residents. Our aging population and a decline in healthcare professionals have made technological solutions more than bright shiny plaything. Check out how… Read more »
Posts Tagged: Video Production
Curiosity and Roto Rooter…Number 2!
OK, ok… that’s my most offensive pun to date. I can’t help myself. The real story, Curiosity and Roto Rooter were so happy with the result of last year’s campaign that they brought the band back together again. This time we cut two versions. The one at the top of the page is “as scripted”…. Read more »
Roto Rooter, a Study in Potty Humor
This fall I directed a fun (and funny) commercial for rock-star Cincinnati Advertising Agency, Curiosity and their client Roto Rooter. Curiosity has been doing some hilarious (and occasionally irreverent) social media creative work for the company and our commercial continued the lighthearted approach to the venerable brand. The project had many challenges that are unfortunately… Read more »
HPI Story won’t “Stay in Vegas”
HPI wanted to make a big splash at Black hat 2016. If you don’t know Black hat is the largest and most prestigious computer security conference in the world. Hackers and computer security specialist from around the world gather to compare notes and… well, to tell you the truth, I have no idea what they… Read more »
Brewing up a different kind of product video for SAP Crystal Reports
Most product videos fall into a fairly predictable pattern, lots of shots of the product in action coupled with long lists of features, benefits and capabilities. At gyro we believed in doing things a little differently. Features and benefits are important, but the emotions drive a story…and purchase decisions. For SAP’s Crystal Reports we created… Read more »
gyro First Data Clover Introduction
In the summer of 2014 I was hired by gyro, Ad Age’s 2016 B2B agency of the year, as their VP of Video Content after working freelance for the agency for a month while helping them land a land the First Data account. The First Data project was immense. We designed and implemented a video… Read more »
gyro Animates EMV for First Data
First Data needed to get some important news out to their customers and their employees. In October 2015 businesses without EMV (chip) technology could be liable for fraudulent card transactions. FD needed to educate their customers and employees about their options to avoid these potentially disastrous consequences and solutions that First Data could provide.. We had… Read more »
gyro Shoots Sweet videos for Dolcea Launch
Tate and Lyle, a big ol’ international ingredient provider for the food and beverage industry came to gyro for help launching a groundbreaking new zero calorie sweetener, Dolcea. The product really is a game changer for the industry and we wanted to give it the dramatic reveal it deserved. Some beautiful photography, a custom music… Read more »
For First Data It Pays to use Apple Pay
When First Data swung a deal with Apple to accept Apple Pay it was big news in the financial industry, but the press did not cover the steps First Data’s customers would need to take to accommodate the new way to pay. FD customers, largely small business merchants were using all sorts of different legacy… Read more »
MadTree Beer, You had me at Beer
Today is the 1st Anniversary of one of my favorite clients MadTree Brewing Company. Late last year Dave Morrison and I had the great opportunity to create some branded video content for MadTree. We met with the owners and listened to their story, their concerns and their dreams for their brand then developed a voice… Read more »