The technology Svengalis (techgalis?) at Round Tower have paired up with Maple Knoll village, a leading senior living facility in Southwest Ohio, to introduce a groundbreaking Internet of Things solution to Maple Knoll residents. Our aging population and a decline in healthcare professionals have made technological solutions more than bright shiny plaything. Check out how… Read more »
Posts Tagged: Martin Driscoll
Curiosity and Roto Rooter…Number 2!
OK, ok… that’s my most offensive pun to date. I can’t help myself. The real story, Curiosity and Roto Rooter were so happy with the result of last year’s campaign that they brought the band back together again. This time we cut two versions. The one at the top of the page is “as scripted”…. Read more »
Roto Rooter, a Study in Potty Humor
This fall I directed a fun (and funny) commercial for rock-star Cincinnati Advertising Agency, Curiosity and their client Roto Rooter. Curiosity has been doing some hilarious (and occasionally irreverent) social media creative work for the company and our commercial continued the lighthearted approach to the venerable brand. The project had many challenges that are unfortunately… Read more »
HPI Story won’t “Stay in Vegas”
HPI wanted to make a big splash at Black hat 2016. If you don’t know Black hat is the largest and most prestigious computer security conference in the world. Hackers and computer security specialist from around the world gather to compare notes and… well, to tell you the truth, I have no idea what they… Read more »
gyro Launches Hyland Brand with Unlimited Potential
Just a quick share of some work we competed for our client Hyland. We conceived and introduced a “nested design” to simply demonstrate the ability of the software to bring together disparate systems under one platform. gyro’s own Aaron Geraci did a stellar job bring the boards to life (as always!) and the music track from… Read more »
Some solid work for Dassault’s Solidworks
OK, the headline here buries the lead, but, as any reader of this blog knows, I cannot resist a good pun. Of course it can be argued that “good pun” is an oxymoron, but I digress. Perhaps a better headline would read, BattleBots! Hell Yeah!!! Yep, we had the pleasure of interviewing two participants in the… Read more »
Brewing up a different kind of product video for SAP Crystal Reports
Most product videos fall into a fairly predictable pattern, lots of shots of the product in action coupled with long lists of features, benefits and capabilities. At gyro we believed in doing things a little differently. Features and benefits are important, but the emotions drive a story…and purchase decisions. For SAP’s Crystal Reports we created… Read more »
gyro Shoots Sweet videos for Dolcea Launch
Tate and Lyle, a big ol’ international ingredient provider for the food and beverage industry came to gyro for help launching a groundbreaking new zero calorie sweetener, Dolcea. The product really is a game changer for the industry and we wanted to give it the dramatic reveal it deserved. Some beautiful photography, a custom music… Read more »
For First Data It Pays to use Apple Pay
When First Data swung a deal with Apple to accept Apple Pay it was big news in the financial industry, but the press did not cover the steps First Data’s customers would need to take to accommodate the new way to pay. FD customers, largely small business merchants were using all sorts of different legacy… Read more »
Best of Show. Yeah, you heard me.
Husky Boy pulled in a little hardware at Cincinnati’s annual Addy awards show last Saturday night. Hosted by Landor and held at the historic Moerlein tap room, the event celebrates the best creative design and advertising work in our region. Dave Morrison and I won a silver, two gold and the Best of Show award… Read more »