The technology Svengalis (techgalis?) at Round Tower have paired up with Maple Knoll village, a leading senior living facility in Southwest Ohio, to introduce a groundbreaking Internet of Things solution to Maple Knoll residents. Our aging population and a decline in healthcare professionals have made technological solutions more than bright shiny plaything. Check out how… Read more »
Posts Tagged: Director
Roto Rooter, a Study in Potty Humor
This fall I directed a fun (and funny) commercial for rock-star Cincinnati Advertising Agency, Curiosity and their client Roto Rooter. Curiosity has been doing some hilarious (and occasionally irreverent) social media creative work for the company and our commercial continued the lighthearted approach to the venerable brand. The project had many challenges that are unfortunately… Read more »
Husky Boy Traps Curiosity for P&G Product Intro
I recently finished this product introduction video for Curiosity Advertising and Zevo, a new-fangled flying insect trap from the good folks at P&G. Not many posts from me lately because I’ve been doing a lot of consulting, concept and writing work It felt good to get out on location and flex the old production muscles…. Read more »
HPI Story won’t “Stay in Vegas”
HPI wanted to make a big splash at Black hat 2016. If you don’t know Black hat is the largest and most prestigious computer security conference in the world. Hackers and computer security specialist from around the world gather to compare notes and… well, to tell you the truth, I have no idea what they… Read more »
gyro Launches Hyland Brand with Unlimited Potential
Just a quick share of some work we competed for our client Hyland. We conceived and introduced a “nested design” to simply demonstrate the ability of the software to bring together disparate systems under one platform. gyro’s own Aaron Geraci did a stellar job bring the boards to life (as always!) and the music track from… Read more »
Some solid work for Dassault’s Solidworks
OK, the headline here buries the lead, but, as any reader of this blog knows, I cannot resist a good pun. Of course it can be argued that “good pun” is an oxymoron, but I digress. Perhaps a better headline would read, BattleBots! Hell Yeah!!! Yep, we had the pleasure of interviewing two participants in the… Read more »
Brewing up a different kind of product video for SAP Crystal Reports
Most product videos fall into a fairly predictable pattern, lots of shots of the product in action coupled with long lists of features, benefits and capabilities. At gyro we believed in doing things a little differently. Features and benefits are important, but the emotions drive a story…and purchase decisions. For SAP’s Crystal Reports we created… Read more »
gyro First Data Clover Introduction
In the summer of 2014 I was hired by gyro, Ad Age’s 2016 B2B agency of the year, as their VP of Video Content after working freelance for the agency for a month while helping them land a land the First Data account. The First Data project was immense. We designed and implemented a video… Read more »
gyro Animates EMV for First Data
First Data needed to get some important news out to their customers and their employees. In October 2015 businesses without EMV (chip) technology could be liable for fraudulent card transactions. FD needed to educate their customers and employees about their options to avoid these potentially disastrous consequences and solutions that First Data could provide.. We had… Read more »
For First Data It Pays to use Apple Pay
When First Data swung a deal with Apple to accept Apple Pay it was big news in the financial industry, but the press did not cover the steps First Data’s customers would need to take to accommodate the new way to pay. FD customers, largely small business merchants were using all sorts of different legacy… Read more »