The technology Svengalis (techgalis?) at Round Tower have paired up with Maple Knoll village, a leading senior living facility in Southwest Ohio, to introduce a groundbreaking Internet of Things solution to Maple Knoll residents. Our aging population and a decline in healthcare professionals have made technological solutions more than bright shiny plaything. Check out how… Read more »
Posts Categorized: Work
Curiosity and Roto Rooter…Number 2!
OK, ok… that’s my most offensive pun to date. I can’t help myself. The real story, Curiosity and Roto Rooter were so happy with the result of last year’s campaign that they brought the band back together again. This time we cut two versions. The one at the top of the page is “as scripted”…. Read more »
Round Tower Brings VMWare to the Cloud
I recently completed 2 videos for the technology wizards at locally based Round Tower that was fascinating and timely. Round Tower’s expertise and experience with both VMWare and AWS makes them s perfect partner to manage on-premisis to cloud migration with speed and without losing any application functionality. If you did not understand that last… Read more »
Roto Rooter, a Study in Potty Humor
This fall I directed a fun (and funny) commercial for rock-star Cincinnati Advertising Agency, Curiosity and their client Roto Rooter. Curiosity has been doing some hilarious (and occasionally irreverent) social media creative work for the company and our commercial continued the lighthearted approach to the venerable brand. The project had many challenges that are unfortunately… Read more »
Husky Boy Traps Curiosity for P&G Product Intro
I recently finished this product introduction video for Curiosity Advertising and Zevo, a new-fangled flying insect trap from the good folks at P&G. Not many posts from me lately because I’ve been doing a lot of consulting, concept and writing work It felt good to get out on location and flex the old production muscles…. Read more »
HPI Story won’t “Stay in Vegas”
HPI wanted to make a big splash at Black hat 2016. If you don’t know Black hat is the largest and most prestigious computer security conference in the world. Hackers and computer security specialist from around the world gather to compare notes and… well, to tell you the truth, I have no idea what they… Read more »
gyro Launches Hyland Brand with Unlimited Potential
Just a quick share of some work we competed for our client Hyland. We conceived and introduced a “nested design” to simply demonstrate the ability of the software to bring together disparate systems under one platform. gyro’s own Aaron Geraci did a stellar job bring the boards to life (as always!) and the music track from… Read more »
Some solid work for Dassault’s Solidworks
OK, the headline here buries the lead, but, as any reader of this blog knows, I cannot resist a good pun. Of course it can be argued that “good pun” is an oxymoron, but I digress. Perhaps a better headline would read, BattleBots! Hell Yeah!!! Yep, we had the pleasure of interviewing two participants in the… Read more »
Brewing up a different kind of product video for SAP Crystal Reports
Most product videos fall into a fairly predictable pattern, lots of shots of the product in action coupled with long lists of features, benefits and capabilities. At gyro we believed in doing things a little differently. Features and benefits are important, but the emotions drive a story…and purchase decisions. For SAP’s Crystal Reports we created… Read more »
gyro First Data Clover Introduction
In the summer of 2014 I was hired by gyro, Ad Age’s 2016 B2B agency of the year, as their VP of Video Content after working freelance for the agency for a month while helping them land a land the First Data account. The First Data project was immense. We designed and implemented a video… Read more »