Tate and Lyle, a big ol’ international ingredient provider for the food and beverage industry came to gyro for help launching a groundbreaking new zero calorie sweetener, Dolcea. The product really is a game changer for the industry and we wanted to give it the dramatic reveal it deserved. Some beautiful photography, a custom music track and a well crafted VO script set the appropriate stage for the unveiling. We shot and edited 4 different versions of the videos for use in various web and social media channels. As VP of Video Content I served as Executive Producer and directed the food shooting. The client was delighted with the results and Tate and Lyle received some pretty sweet reviews from the press based on our media outreach. All in all, a pretty sweet deal.
