When First Data swung a deal with Apple to accept Apple Pay it was big news in the financial industry, but the press did not cover the steps First Data’s customers would need to take to accommodate the new way to pay. FD customers, largely small business merchants were using all sorts of different legacy POS systems. They needed to get the right equipment for their system quickly in order to take advantage of the millions of Apple Pay users. One of my very first assignments while serving as VP of video content was to design a video that we could recut into different versions that would speak to the different equipment configurations of the FD’s customers.
It was a monumental game of mental Jenga. We had to shoot different products in the same set up, write and record 4 different scripts, create 4 different product shots and 4 different graphic packages… but at least we had 10 days to get it done. I’ve included two of the four here (one at the top of the page, one at the bottom) so you can see the similarities and differences in the videos. Oh, so you know, the client loved the videos and the roll out was a huge success.