Thought I would post a spot from a few years ago just for grins. Sorry, I
don’t have the HD version, but it’s still one of my favorites. It’s one of
the jobs that I think about a lot because it was an amazing feat just
to get anything shot on the client’s time frame. It all happened a little
like this…
Rob (creative director, JWT): We need to shoot a promotional spot for a
special addition F150.
Me: No problem. We’ve done a hundred of them.
Rob: Yeah, I know. This time we want to shoot in the largest
truck and SUV plant in North America.
Me: Cool! Flying sparks, giant robots…we’ll make it look great.
Rob: Yeah. We need some beauty shots in the factory as well and
you will need to find a farm and some country roads for a
running footage package that we will edit into other spots
later in the year.
Me: Got it. Anything else.
Rob: Yeah, one more thing. They are closing the factory for
renovations this Friday, so we have to shoot Thursday.
Me: Um…It’s Monday afternoon Rob.
Rob: Yeah. If you can get me numbers by the morning, I should
be able to give you the go ahead late in the afternoon, or
Wednesday morning latest. We don’t have a script or
storyboards yet. I should have those by Wednesday as well.
How did we do it? I’m still not completely sure, but we did. Just another day at the office.