Most product videos fall into a fairly predictable pattern, lots of shots of the product in action coupled with long lists of features, benefits and capabilities. At gyro we believed in doing things a little differently. Features and benefits are important, but the emotions drive a story…and purchase decisions. For SAP’s Crystal Reports we created a product video that actually shows how the product helps the purchaser reach their dreams. We picked a dramatic location to help make our visuals compelling and shot the whole thing on a shoestring budget. The fabulous Dave Morrison manned the camera as DP extraordinaire, “the best in the biz”, Kim Cooper, produced, gyro’s own Aaron Geraci edited the project. I directed and served as executive producer on the job. Oh, and yes, I did provide the golden throated warbling voice over track.
