In the summer of 2014 I was hired by gyro, Ad Age’s 2016 B2B agency of the year, as their VP of Video Content after working freelance for the agency for a month while helping them land a land the First Data account. The First Data project was immense. We designed and implemented a video marketing strategy for the client to introduce their new POS/small business management product line. In all I produced and directed and oversaw all creative on 33 videos for the client over ten months. We planned and built the videos to have multiple uses over multiple channels including company and product web pages, social media, in-store broadcasts and a very sophisticated interactive kiosk used in Sam’s club and financial institutions.
With footage shot all across the US we produced seven different product videos. These were used prominently on product web pages and anchored the different kiosk chapters. Here are a couple of examples of the longford videos (one at the top of the page, one here).
We also finished 18 different “how-to” videos that provided customers who desired a deeper dive into products’ specific functions and features. These videos supported the main product videos and also appeared on web pages and on the kiosk.
In addition we cut the interviews with Clover owners into five unique customer testimonial videos and used them on a YouTube channel and on face book to drive potential customers to the product web pages. This one’s my personal favorite.
Like I said, it was quite an undertaking. The client was delighted with the videos and especially delighted with the thousands of leads generated from the web pages and kiosks. A heck of a lot of work, but a very satisfying result.